The Business of Beauty

But Really, How Did Molly Mae Hague Get So Rich?

Molly Mae Filter

Filter By Molly Mae: From Startup to Success Story

Imagine stumbling on the secret to turning your personality into a profit-making machine. Sounds like a dream, doesn’t it? That’s precisely what Molly Mae accomplished. Few reality stars have successfully transitioned their fame into a thriving business as she did with Filter By Molly Mae, her fake tan brand. Buckle up as we take you on a journey, dissecting how this vivacious starlet achieved success in the ever-competitive world of beauty business.

Who is Molly Mae?

Molly Mae 2019 Filter

Wondering who Molly Mae is? To many, she’s the runner-up of the 2019 Love Island UK, a glimmering reality TV show. But to fashion and beauty enthusiasts across the globe, she is much more than just a reality TV starlet. Molly Mae Hague, often shortened to Molly Mae, is a lifestyle influencer turned entrepreneur. Let’s tell you more. 

The Cheshire-born beauty had already made her mark in the world of fashion even before she entered our screens in Love Island. She was working as a social media influencer, modeling for online fashion brands, and helping set trends in the world of style. Through her time on the show, she gained a massive following, which further propelled her into the limelight. Yet, it’s not her style or TV persona that has seen her worth skyrocket – it’s her entrepreneurial spirit. 

After leaving the Love Island villa, Molly Mae didn’t just sit back and enjoy the ride. She’s taken her career to the next level, leveraging her popularity to create and market products that resonate with her fan base. Enter: Filter by Molly Mae, her very own fake tan brand.

How did Molly Mae transition from reality TV to business?

Transitioning from the glitzy world of reality TV to the never-sleeping world of business isn’t a feat everyone can achieve. But when you’re Molly Mae, you seem to be one step ahead of the game. You’re probably wondering how Molly pulled off such a notable shift, right? Let’s delve deep into that. 

Molly Mae first entered the public eye in 2019, when she emerged on Love Island, a popular British reality dating show. Known for her fashion sense, glowing skin, and down-to-earth personality, her presence was a notable one. 

Molly Mae Filter
Molly Mae’s Insta

The show not only brought her recognition but also gave her a platform and the springboard she needed to launch herself into the world of business. This was no easy task. She had to completely reinvent herself, focusing on a new set of skills altogether. 

Did she stop at fashion? No, she didn’t. She capitalized on her influence noting the burgeoning demand for high-quality, cruelty-free, and vegan-friendly cosmetic products. With these insights, she leaped into the beauty industry with her fake tan line, Filter by Molly Mae. 

Despite the naysayers who doubted her ability to transition from a Reality TV favourite to a successful business woman, Molly defied the odds. Through strategic planning, unwavering commitment, and, of course, her perfect tan, Molly has shown that success doesn’t come from just one venture— it’s about seizing every opportunity that comes your way. 

So, as you can see, Molly Mae’s transition from reality TV to business was not a fluke. It’s a compelling tale of transformation and business acumen, proving that there’s more to her than just a pretty face.

How did Molly Mae start her fake tan business?

Well, let’s start with a dose of reality. After her stint in the popular TV show, Molly Mae quickly realized the market potential for a tanning brand that matched her flawless complexion on camera. And just like that, the reality star made a brave leap into the world of entrepreneurship. So, how did she successfully transition from a reality TV starlet into a multi-million-dollar businesswoman with a bestselling product like the Molly Mae extra dark tan?  

Fueled by a passion for beauty and a savvy business strategy, Molly turned her dream into reality. She identified a gap in the market for a tanning product that provides a natural, sun-kissed glow and set to work developing her premium line of tanning solutions, including the hit Molly Mae extra dark tan, under the name Filter by Molly Mae. 

The Rise of Filter by Molly Mae 

Molly’s understanding of the consumer’s need for an accessible, hassle-free tanning experience was a driving force behind her brand’s vision. She saw her brand as more than just a beauty product; it was to become a lifestyle and ethos, empowering each user to feel comfortable and confident in their own skin, especially when wearing the Molly Mae extra dark tan. 

Filter by Molly Mae, and more specifically the Molly Mae extra dark tan, made headlines for its unique blend of ingredients. It was designed to offer users a sun-kissed look without exposure to harmful UV rays. Not only were users attracted to the health-friendly aspect of Molly’s product, but they also couldn’t resist the breathtaking results of a Filter by Molly Mae tan, especially the extra dark version.

Marketing Genius Behind the Success 

Leveraging her sizable social media following, Molly capitalized on digital platforms to successfully market her brand. By sharing personal experiences and genuine reviews, she fostered a level of trust among her followers. Her strategy proved extremely effective, creating significant brand awareness and consequentially driving their purchasing decisions. In a world where consumers are increasingly cautious about the authenticity of endorsements, Molly’s approach was refreshing and immensely successful. 

Filter by Molly Mae’s widespread acceptance and consistent high-quality performance have massively contributed to Molly Mae’s impressive net worth. This is a classic tale of how putting your passion into practice can turn into a million-dollar venture. So, aspiring entrepreneurs, take notes from Molly Mae’s journey – identify a gap in the market, devise a strategic plan, work hard, and who knows, you might just be the next big thing!

Molly Mae Filter Instagram

What makes Molly Mae’s fake tan brand different?

Named Filter By Molly Mae, the brand elevates the beauty sector with its premium quality fake tan products that are not just voguish but also infused with nourishing ingredients. This innovation makes a stark difference from many competitors in the market who often overlook this crucial area. Let’s dig a bit deeper into what makes this brand stand out. 

Firstly, it’s all about enriched formulas. Gone are the days when fake tans would leave your skin dry and irritated. Filter By Molly Mae embraces the best of beauty technology to create products that won’t harm your skin. Infused with Vitamin E and essential oils, the products provide superior hydration. Plus, they are cruelty-free and vegan, ensuring you look good and feel good about using them too. 

Secondly, the performance of the products is outstanding. A smooth and even tan is a promised result, whether you’re a first time self-tanner or an experienced bronzer. From luxurious mousses that melt into your skin to easy-to-apply mists, each application leaves a long-lasting, natural looking tan that’s free from streaks. 

However, what truly differentiates Filter By Molly Mae from the crowd is its branding. The brand encapsulates the personality and influence of Molly Mae, harnessing the power of her fame. The strategy works because consumers feel they are getting a piece of her glamorous lifestyle by using her products, enticing her millions of followers to get onboard. 

Molly’s open and honest approach to marketing plays a significant role in this connection. She frequently shares behind-the-scenes insights about her business and life, making consumers feel included and valued. This authenticity creates a sense of trust, convincing her followers that Filter By Molly Mae is a product they can rely on. 

Furthermore, the brand’s commitment to quality is evident in its product lineup. Molly Mae insists on using only premium ingredients in her products, ensuring they not only give you that desired sun-kissed look, but also nourish and protect your skin. Remarkably, this devotion to quality does not come with a hefty price tag; Molly Mae has made it her mission to keep Filter By Molly Mae affordable for everyone. 

Lastly, but certainly not least, you can’t discuss Filter By Molly Mae without mentioning its highly-acclaimed customer service. Whenever users have questions or encounter issues, the brand’s support team is always there, ready to assist in a friendly and helpful manner. This level of attention to detail and customer satisfaction only adds to Molly Mae’s successful formula, as happy customers equal loyal customers, which contributes to sustained success.

What are some lessons to learn from Molly Mae’s journey to millions?

Molly Mae 2019
How different does Molly Mae look back in 2019?!x

Many valuable lessons can be gleaned from Molly Mae’s remarkable journey to success. First and foremost, you’ve got to identify and embrace your passion. Molly Mae had a deep-seated love for beauty and fashion, so when she ventured into business, a fake tan brand was a natural fit. There’s a lot to learn from the way she used her love and knowledge of beauty to bring a solution to the market. 

Secondly, always be ready to seize the right opportunities. Could Molly Mae have dreamt she would launch a successful beauty brand when she first appeared on Love Island? Probably not. But she recognized the platform’s potential for catapulting her dreams, and she grasped it with both hands. In a nutshell, be ready to pounce when the opportunity presents itself. 

Taking Risks 

Another crucial lesson to learn from Molly Mae is about taking risks. Launching a business is a risk. Enter it expecting to face obstacles. Molly’s adventurous spirit is something every aspiring entrepreneur can look up to. After all, great success often involves considerable risks. 

Embracing Failure 

A significant aspect of Molly Mae’s success story is understanding that failures are a part of the journey. It’s about seeing these failures not as impediments but as learning experiences. Sometimes, you need a few false starts to stay on track. 

Finally, Molly Mae’s story teaches us the importance of hard work and dedication. Starting a business is one thing, scaling it to the heights Molly Mae’s fake tan brand has reached, is entirely another. It takes a lot of hard work, late nights, constant learning, and unwavering dedication. It takes persistence. 

The journey to success isn’t prescribed. It can be long, arduous, and riddled with setbacks and triumphs. Molly Mae’s journey to millions teaches that with passion, the ability to seize opportunities, calculated risk-taking, the resilience to embrace failures, and a lot of hard work and dedication, you too can write your own success story.

What challenges did Molly Mae face in her journey to success?

Let’s face it, carving a path from reality TV starlet to successful businessperson is never an easy task. Molly Mae, like many others before her, encountered her share of hurdles on her way to the top. 

The primary and most obvious challenge was the reality TV backlash. Many often write off reality stars, assuming they lack the talent or depth to succeed in other areas. Molly had to work doubly hard to shatter these stereotypes, consistently displaying her business acuity and proving her critics wrong. 

Molly Mae Backlash

Competition in the beauty industry, especially within the fake tan sector, is notoriously intense. This represents another challenge that Molly Mae had to surmount. She had to devise unique marketing strategies and product offerings to stand out in an overcrowded market. 

As with any entrepreneur, Molly had to tackle the uncertainties associated with starting a new business. From recruiting a reliable team to forecasting sales accurately and negotiating with suppliers, many elements could go wrong. However, she navigated these hurdles with aplomb, ultimately developing a thriving brand. 

Last but not least, the female mogul had to strike a delicate balance between her public persona and her role as a business owner. Her popularity offered a jump-off point for her brand, yet she had to ensure that her product was taken seriously on its own merits. This called for strategic positioning and judicious use of her public image to promote the brand without oversaturating or overshadowing it. 

As we can see, Molly Mae’s journey to millions wasn’t a simple stroll in the park. It was marked by challenges and moments of doubt. Nevertheless, she overcame them, turning obstacles into stepping stones on her path to success.

What’s next for Molly Mae and her fake tan brand?

Everything Molly Mae touches seems to turn to gold and we can’t wait to see what she has planned next for Filter by Molly Mae. While Molly herself remains tight-lipped about potential new product releases, we know based on her history of clever business decisions and her dedication to her brand, the surprises will be exciting. 

First of all, one thing is for sure: the Filter by Molly Mae brand is here to stay. With its constant presence on social media, consistently rave reviews, and its devoted fan base, it’s clear these fake tan products aren’t going anywhere anytime soon. Expansion appears to be on the horizon, and we could potentially see new products, or even an extension to the existing line (Molly Mae Extra Dark Tan anyone?!) After all, innovation and growth are key components to continued success in such a competitive industry. 

Molly Mae has previously talked about her passion for beauty and skincare. Given her vast knowledge in these areas and her willingness to share her favorite products and routines with her followers, it wouldn’t be surprising to see Molly expand her product range beyond just fake tan. Keep your eyes peeled for possible skincare or other beauty-related releases! 

Lastly, with her millions of social media followers, Molly Mae might even look to leverage her brand and influence to break into new markets. It is an exciting time for this ambitious entrepreneur and we’re eager to see how she continues to transform the beauty industry.

How can I buy products from Molly Mae’s fake tan brand?

Interested in getting that golden glow like Molly Mae herself? Purchasing products from ‘Filter by Molly Mae’ is a straightforward process designed with user convenience in mind. 

Firstly, visit the official website or popular retailers like ASOSBoots, and Selfridges. The brand’s official website is user-friendly, making it easy to navigate through the various products and pick your preferred choice. Moreover, the site often offers exclusive deals and discounts for customers who shop directly. 

You’ll find the complete collection of Filter by Molly Mae products available for purchase, from the best-selling fake tan mousse to skincare essentials like essential beauty serums and exfoliators. All of these products have been meticulously designed to compliment and enhance your tan, offering you the complete Molly Mae glow. 

After selecting your desired products, add them to your shopping cart and proceed to checkout. Shipping is available worldwide, so no matter where you are, you can achieve that signature look.

Filter By Molly Mae also values their customers’ experience. Each product page is replete with detailed descriptions, instructions for use, and customer reviews. This means you can make an informed decision about which product is right for you. 

In addition, Filter by Molly Mae offers excellent customer service and easy returns, ensuring a seamless shopping experience.

Whether you’re a first-time tanner or a seasoned pro, buying from Filter by Molly Mae is a breeze. Ready to get your glow on?

How much is Molly Mae’s net worth?

Molly Mae’s Networth
Hard work pays off for Molly Mae!

Estimating the net worth of a reality star turned entrepreneur can be challenging – however, various reports suggest that Molly Mae’s fortune significantly swings to the multitudes of millions. The substantial gains are owing not just to her reality TV profits, but her lucrative beauty brand. 

The profit machine that’s made this former Love Islander rich is none other than ‘Filter by Molly Mae’, her hugely successful fake tan business. A conservative estimate of her net worth as of 2022 hovers around £2 million (~$2.6 million). This impressive sum shows the selling power of not only a celebrity-backed beauty line, but one that truly resonates with consumers. 

Besides this, Molly Mae rakes in substantial money from various endorsements and collaborations. Her YouTube channel, coupled with product promotions on her social media accounts are also significant contributors to her wealth. To put it simply, Filter by Molly Mae is more than just a successful brand – it’s an empire earning big bucks for the young entrepreneur. 

For millions of people across the globe, getting a taste of the star-power and success of Molly Mae may remain a distant dream. But through her astute business acumen and marketing skills, Molly Mae has converted that dream into a reality for herself. The result – a young multimillionaire harnessing the power of self-branding and social media to revolutionize the world of fake tan, and amassing wealth in the process.

Has Molly Mae’s success influenced other reality stars to start businesses?

Absolutely, Molly Mae’s resounding success in turning her reality star fame into profitable enterprise has spurred a wave of similar moves amongst other reality stars. They have taken keen notice of how Molly effectively channelled her fan following into a thriving customer base for her fake tan brand, Filter By Molly Mae. This novel approach to the business has not only put her on the map as a serious entrepreneur but has also opened doors for her peers to follow in her footsteps. 

Reality stars have an advantage of an existing platform to build their brand from, and Molly Mae utilized this to successfully introduce ‘Filter by Molly Mae’. Other reality stars saw the success of this business venture and began considering how they could do the same. Their fame and popularity provide a launchpad, similar to the one Molly Mae had, to catapult themselves into the entrepreneurial arena. 

The significant success of Molly Mae’s business has illustrated to other reality stars that their influence extends beyond the confines of the television screen. They have the potential to shape and dictate trends, not just follow them. Inspired by Molly Mae, many reality stars have taken to creating their own businesses, usually in line with their personal brand image which has already been established through their television persona. 

This influence is not just limited to the entrepreneurial world, but also motivates young entrepreneurs, who can draw inspiration from Molly Mae’s journey. The success of ‘Filter by Molly Mae’ displays the power of leveraging personal branding and audience reach for business growth, something which both influencers and budding entrepreneurs can learn from.


In the grand scheme of things, Molly Mae’s journey is more than just about the profits and popularity of her fake tan brand. It’s a testament to how determination, strategic planning and audaciousness can turn dreams into realities. With products like ‘molly mae extra dark tan’ stealing the limelight, Mae’s brand exemplifies that it’s not just the quality of the product that counts – it’s also about the right promotion and the connection with the audience. This is the golden takeaway – whether you’re a reality star, a young entrepreneur, or simply someone who dares to dream big and work relentlessly for it.

Fortuna is a serial entrepreneur and blogger. She launched, grew and sold her first startup and is now loving writing and working on her next project!

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